ISAMEL

ISAMEL takes luxury to a new level with unique and eco-friendly swimwear styles featuring details you won’t find anywhere else. They use the highest quality recycled, eco-friendly, and natural materials. Their styles are unique and feature one-of-a-kind hand detailing and embellishments.

Services

Branding / Digital Design System
UX Design
Premium Shopify Development
Custom Configuration
Pre-Order Setup
Custom Product Sizing

Services

Branding / Digital Design System
UX Design
Premium Shopify Development
Custom Configuration
Pre-Order Setup
Custom Product Sizing
ISAMEL was founded by Kendall Barry who has over eleven years of experience in the fashion industry, and over six years of top luxury runway design experience. Her work has been featured in numerous magazines and on celebrities attending VIP red carpet events such as The Met Gala, The Emmys, The Tony’s, and The Oscars.


She used the global pandemic as an opportune time to pivot and follow her longtime dream of launching her luxury swimwear business – ISAMEL.

Key Challenges

01.
As an early stage business, we had to think strategically about the type of eCommerce infrastructure that ISAMEL needed in order to meet existing demand, but also to scale up in the future.
02.
Many of the aspects of the design and functionality fell outside the built-in capabilities of Shopify.
03.
As part of the project brief, we also needed to create an ecommerce experience that was representative of ISAMEL’s desire to establish itself as a premium luxury swimwear brand.
04.
Ensuring a high quality customer experience at every step of the user journey, including post purchase support.

ISAMEL also needed to create pre-order functionality for all of its products to meet with initial production timelines and synchronize with their crowdfunding campaign.

Key Challenges

01.
As an early stage business, we had to think strategically about the type of eCommerce infrastructure that ISAMEL needed in order to meet existing demand, but also to scale up in the future.
02.
Many of the aspects of the design and functionality fell outside the built-in capabilities of Shopify.
03.
As part of the project brief, we also needed to create an ecommerce experience that was representative of ISAMEL’s desire to establish itself as a premium luxury swimwear brand.
04.
Ensuring a high quality customer experience at every step of the user journey, including post purchase support.
ISAMEL also needed to create pre-order functionality for all of its products to meet with initial production timelines and synchronize with their crowdfunding campaign.
05.

Our Solutions

A modern and minimalistic eCommerce experience for ISAMEL’s customers.

Incorporating design thinking principles allowed us to reverse engineer the perspective of the end user and design a store that captured the essence of ISAMEL’s luxury and premium brand.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

Kendall Barry
Founder, CEO of Isamel

Let’s have a chat.

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