ISAMEL

ISAMEL takes luxury to a new level with unique and eco-friendly swimwear styles featuring details you won’t find anywhere else. They use the highest quality recycled, eco-friendly, and natural materials. Their styles are unique and feature one-of-a-kind hand detailing and embellishments.

Services

  • Branding & Digital Design System
  • UX Design
  • Premium Theme Development 
  • Custom Configuration
  • SKU Pre-Order Setup
  • Custom product size configuration
  • Growth Strategy development
  • Gap analysis reporting & performance analytics

Services

Branding / Digital Design System
UX Design
Premium Shopify Development
Custom Configuration
Pre-Order Setup
Custom Product Sizing
ISAMEL was founded by Kendall Barry who has over eleven years of experience in the fashion industry, and over six years of top luxury runway design experience. Her work has been featured in numerous magazines and on celebrities attending VIP red carpet events such as The Met Gala, The Emmys, The Tony’s, and The Oscars.

Kendall used the global pandemic as an opportune time to pivot and follow her longtime dream of launching her luxury swimwear business – ISAMEL.

Key Challenges

01.
As an early stage business, Aztech had to think strategically about the type of eCommerce infrastructure that ISAMEL needed in order to meet existing demand, but also to stretch to meet the needs of ISAMEL’s scaling business in the future.
03.
Many of the aspects of the design and functionality fell outside the built-in capabilities of Shopify.
05.
ISAMEL’s team needed to understand the store’s performance metrics daily, monthly and yearly. Our goal was to help the team learn about which funnels and UX functionality were performing and how they might strategically improve their top of funnel and lower funnel metrics for the most impact.
02.
As part of the project brief, we also needed to create an ecommerce experience that was representative of ISAMEL’s desire to establish itself as a premium luxury swimwear brand.
04.
Ensuring a high quality customer experience at every step of the user journey, including post purchase support.

ISAMEL also needed to create pre-order functionality for all of its products to meet with initial production timelines and synchronize with their crowdfunding campaign.
06.
Aztech was asked to create pre-order functionality for the full product catalogue to meet with initial production timelines and synchronize with their crowdfunding campaign.

Key Challenges

01.
As an early stage business, we had to think strategically about the type of eCommerce infrastructure that ISAMEL needed in order to meet existing demand, but also to scale up in the future.
02.
Many of the aspects of the design and functionality fell outside the built-in capabilities of Shopify.
03.
As part of the project brief, we also needed to create an ecommerce experience that was representative of ISAMEL’s desire to establish itself as a premium luxury swimwear brand.
04.
Ensuring a high quality customer experience at every step of the user journey, including post purchase support.
ISAMEL also needed to create pre-order functionality for all of its products to meet with initial production timelines and synchronize with their crowdfunding campaign.

A modern, sleek and minimal customer experience for the premier launch of the ISAMEL brand storefront.

Our Solution

01.
Incorporating design thinking principles to research the core consumer behavior and reverse engineer a store that captured the essence of ISAMEL’s luxury and premium brand.
02.
Additionally, Aztech prides itself on coming up with creative solutions to client challenges. Sometimes it’s programmatically enhancing a native Shopify feature, other times it can be using one or more apps to create the needed functionality.
03.
Aztech successfully helped ISAMEL to launch their brand within 8 weeks from our initial engagement. We coordinated with their team and liaised on both logistical and production requirements.
04.
Aztech’s team of Marketers, Product experts and Data analysts worked together to implement & string together analytics dashboards to monitor the sites’ performance. This gave the team the ability to look deeply at conversion, average order value, bounce rates, engagement rates, and site traffic.

This data, coupled with campaign performance data allowed both the ISAMEL team and Aztech team to spot gaps in the top of funnel and lower funnel conversion and help shape a roadmap for ISAMEL’s business for the next 6-12 months.

“Aztech were very attentive and responsive to my project needs. All of the feedback that I’ve gotten from customers has been really positive. Users think that it’s really beautiful, but also really easy to navigate.”

Kendall - ISAMEL by Aztech - aztechdigital.co
Kendall Barry
Founder, CEO of Isamel

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