Needi

Needi is the stress-free way to find and share the perfect gifting experience. Their intelligent gift-matching technology helps you find the perfect gift simply by asking you a few questions about the recipient and connecting you with local, independent merchants.

The Needi vision is to eliminate waste from the gifting economy and support the livelihoods of independent business owners all over the world. 

Needi Case Study by Aztech - aztechdigital.co

Services

  • Digital Design System
  • UX Design
  • Premium Theme Development
  • Multi-Vendor Marketplace setup & Configuration
  • Custom Development
  • Gift Matching Ideas Generator setup
  • Merchant onboarding and bulk Product Uploads
  • Product Personalization
  • Implementation of a chat bot and unified dashboard for customer communication

Services

Branding / Digital Design System
UX Design
Premium Shopify Development
Custom Configuration
Pre-Order Setup
Custom Product Sizing
Needi gift matching algorithm by Aztech - aztechdigital.co

Here is how the founders describe their journey to creating Needi:


Our favourite things in life are spreading positivity, empowering people and building meaningful relationships. When we learned that 84% of people find gift-shopping stressful, 50% of Brits admit receiving gifts they dislike and 1 in 5 gifts go to landfill, we knew we had to change that!”

“Our passion for supporting amazing local businesses and finding extraordinary gifts lead us to create needi. A thoughtful, stress-free gift-matching service that’s great for people and our planet.”

Key Challenges

01.
As an early stage business, we had to think strategically about the type of eCommerce infrastructure that Needi required in order to meet existing demand, but also to scale up in the future. Adding multi-vendor capabilities to the marketplace was an additional challenge that had its own complexities and nuances.
03.
Setup and logic mapping for the Needi gift matching algorithm.
05.
Ensuring a high quality customer experience at every step of the user journey, including post purchase support.
02.
As part of the project brief, we also needed to create an eCommerce experience that was representative of Needi’s desire to establish itself as a premium gift matching service.
04.

There were many aspects of the design and functionality that fell outside the built-in capabilities of Shopify, such as:

• The ability for users to add personalized gift messaging on purchases.

• Customer wish lists and wishlist social sharing.

• The ability for customers to add gift wrapping at checkout.

• Allowing the customer to set a specific date for their gift purchase to be delivered.

Key Challenges

01.
As an early stage business, we had to think strategically about the type of eCommerce infrastructure that ISAMEL needed in order to meet existing demand, but also to scale up in the future.
02.
Many of the aspects of the design and functionality fell outside the built-in capabilities of Shopify.
03.
As part of the project brief, we also needed to create an ecommerce experience that was representative of ISAMEL’s desire to establish itself as a premium luxury swimwear brand.
04.
Ensuring a high quality customer experience at every step of the user journey, including post purchase support.
ISAMEL also needed to create pre-order functionality for all of its products to meet with initial production timelines and synchronize with their crowdfunding campaign.
Needi collectoins by Aztech - aztechdigital.co

A Multi Vendor Marketplace that allowed Needi to automate sales and scale their revenue.

Our Solution

01.
Prior to engaging with Aztech, Needi did not have a Direct To Consumer sales channel. They had a static website where they manually curated product recommendations for customers and then liaised with merchants on an individual basis to create product recommendations to send to giftees.
03.
Incorporating design thinking principles allowed us to reverse engineer the perspective of the end user for both of these scenarios. Leveraging a third party application for the merchant backend on this project meant we were somewhat restricted with the design of the merchant experience.
05.
Aztech successfully helped Needi to launch their Multi Vendor Marketplace within 10 weeks of our initial engagement. This new marketplace build has also allowed Needi to secure over £300,000 in investment capital to further their growth and expansion into 2022.
02.
The design solution for this project was twofold. We had to think about the experience for both customers who would be using the marketplace, as well as Merchants who would be signing up to create Merchant accounts and list their products.
04.
We leveraged custom frontend development along with application add ons to build solutions for the functional requirements outlined above.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

Kendall Barry
Founder, CEO of Isamel

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