Dapper Boi

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Project Overview

Dapper Boi is on a mission to change the future of fashion. They are a gender-neutral and size-inclusive apparel line founded in 2015 by married couple, Vicky and Charisse Pasche who believe they can change the world by changing the way we feel in our own skin (and in our clothes!).

You might be wondering, where did the idea for Dapper Boi come from? Simple. The founders were tired of shopping in the men’s section for clothes that just didn’t fit their body’s type. She was also tired of the getting sideways looks from store clerks in both the men’s and women’s sections.

After an online search for gender-neutral / size-inclusive clothing proved fruitless, Vicky and Charisse knew they were on to something big, and they decided to do something about it! Dapper Boi was born!

Dapper Boi engaged Aztech to completely redesign and rebuild their storefront. They had outgrown their existing store, which was failing to represent the quality and premium feel their loyal customer base had come to expect in their clothing. We worked with Dapper Boi to level up their storefront and helped them increase sales and improve conversions after the relaunch.

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Key Challenges

Aztech entered the partnership with Dapper Boi at a point in the business where the company had an incredible following and significant recurring revenue, but a mountain of headaches due to the site experience for consumers and the growing list of customer service tickets relative to pre-sale orders and sizing issues.

Aztech had to think strategically about the improved type of eCommerce infrastructure and capabilities that Dapper Boi needed in order to continue to meet existing new demand, but also to satisfy those brand loyal customers who expressed their desire for better sizing guides and alerts to the pre-sale features.Aztech also wanted to help enhance their existing loyalty program with clear and simple UX and storytelling that highlighted the program benefits, while allowing customers to monitor their rewards on an ongoing basis, each time they visited the store.

As part of the project brief, we also needed to create an eCommerce experience that was representative of Dapper Boi’s inclusive brand both in gender and sizing.

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Our Solution

A modern, clean and minimal customer experience for the re-launch of the Dapper Boi’s storefront.Incorporating design thinking principles to research the core consumer behavior and reverse engineer a store that captured the essence of Dapper Boi’s inclusive brand.Helping to map Dapper Boi’s unique business model of Pre-Order and Introductory Pricing into a functional solution that made sense to end consumers browsing the store.

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Our Solution

Additionally, Aztech prides itself on coming up with creative solutions to client challenges. Sometimes it’s programmatically enhancing a native Shopify feature, other times it can be using one or more apps to create the needed functionality.Dapper Boi’s loyal customer base is a huge pillar of their repeat business. Aztech worked to design and create a new Loyalty Page to engage users and convert them into new “Boi’s Club” members.

“After we launched the new site, we saw a 59% increase in month-over-month revenue within 30 days. The site is so clean and easy to navigate and the Aztech team were always super professional and fun to work with.” - Vicky Pasche, CEO & Founder at Dapper Boi

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